As we mark World AIDS Day today, those dedicated to controlling and ending the HIV epidemic find themselves in a fortunate position. We know what to do next—and that is stay the course. The scale of the epidemic demands nothing less.
Since the first World AIDS Day in 1988, we have seen tremendous changes in our collective response to HIV and AIDS–including changes in the way advocates, leaders, people affected by the virus, and others communicate about HIV. Facebook, Twitter, Instagram, and other digital platforms have made it possible for us to connect in creative ways and to reach diverse audiences with messages about this yearly observance.