ideas42 is partnering with JSI Research and Training Institute to explore a behavioral economics approach to improving continuation rates of contraception at the community level. The approach is being tested through the Last Ten Kilometers (L10K) project in Ethiopia.
By looking at what factors–including psychological, social and emotional ones–drive decisions about use of contraceptives, the Ethiopia program aims to improve women’s access to and satisfaction with family planning products and services.
This new partnership is part of a broader initiative led by ideas42 to to diagnose key behavioral factors affecting access to–as well as uptake and consistent use of–modern contraceptive methods and family planning services. Other partners include Intrahealth International, Marie Stopes International and the Population Council.
As a non-profit organization with a social purpose, ideas42’s mission is to apply its expertise in behavioral economics to design innovative solutions to some of the world’s toughest social problems.
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