Leveraging the power of social capital and technology, Digital Green has pioneered the use of low-cost, community videos as an agriculture extension tool that allows farmers to record and share successful techniques with other farmers in their community. The work began as a part of Microsoft Research India’s Technology for Emerging Markets team in 2006, eventually spinning off into the non-governmental organization (NGO), Digital Green. This young, dynamic NGO has already helped produce over 2,600 videos that have been shared with more than 150,000 rural households across India, Ethiopia, Tanzania, and Ghana. Digital Green’s grassroots approach — producing context-specific videos by the community and for the community—improves the efficiency of existing agricultural development efforts by a factor of ten times, per dollar spent.
USAID’s global nutrition project, Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING), is partnering with Digital Green in Odisha, India, to test the feasibility of adapting this video-based methodology specifically to promote high-impact maternal, infant and young child nutrition, and hygiene practices. Under the SPRING/Digital Green model, a local NGO partner – VARRAT – has worked in Keonhjar District of Odisha to produce 10 videos that showcase key nutrition and hygiene behaviors, often celebrating early adopters of these important nutrition practices. Videos are shared among small community women’s groups on a weekly basis using portable, battery-operated pico projectors. A robust suite of analytic tools, coupled with feedback from community members, then provides Digital Green and its partners with timely data to better target both production and distribution of videos. The collection of 10 nutrition- and hygiene-specific videos produced under this collaboration can be viewed along with the corresponding adoption analytics on the Digital Green website.
On December 17th, SPRING will host a webinar examining the Digital Green work through a multispectral lens, focusing on their unique approach and the growing partnership to scale-up technology to improve both agricultural and nutrition outcomes. Visit the SPRING website for more information and to register for the webinar.
This webinar is part of SPRING’s continuing collaboration with the Bureau for Food Security and Bureau of Global Health to identify promising approaches to better link nutrition and agriculture.
**This article was originally published on December 17, 2013 by USAID’s IMPACTblog.