Four Important Trends in Digital Media

With in-depth data on today’s digital trends, the recently released Meeker 2017 Internet Trends report offers insights on how people around the world are using technology. One key takeaway for the HIV community is that advances in technology are improving healthcare. Here are four of the trends noted in the report that may be most valuable to HIV service organizations.

Photos in Focus: Create Engaging Content With Stories

In the fast-paced world of social media, video content continues to grow in popularity and we continue to see video functionality roll out across platforms. Recently, Facebook officially launched Facebook Stories, which are short, 20-second videos and photos that disappear after 24 hours. Although they’re gone in a flash, using tools like Stories in your organization’s social media may be a good way to get, and keep your audience’s attention; and many in our target audiences find them helpful.

Why #APHA2016 is a Great Place for Social Media Conversations

APHA 2016, the American Public Health Association’s annual meeting, brings together over 12,000 people from the U.S. and around the world for conversations about public health initiatives. For the AIDS.gov team, those conversations also present an opportunity to highlight the ways in which digital tools can help our public health colleagues amplify their work and extend their reach, as well as, find new partners in the HIV response—especially for communities of color.

Insights from the United States Conference on AIDS

Several sessions this year focused on what works in HIV prevention for lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth of color. One approach to engaging these disproportionately affected youth is to use community mobilization, or outreach to, and collaboration with, different community stakeholders.

Live from Facebook, It’s AIDS.gov! Lessons We’ve Learned so Far

Over the years, we’ve learned a lot about managing production and handling the challenges of coordinating filming, editing, and posting videos across distances and time zones. But we always enjoy a new challenge, so we were excited when Facebook announced the public release of Facebook Live last Spring, which records videos and posts them to the site in real time. Needless to say, we’ve learned a lot from our first 20 Facebook Live videos. Here are the 6 P’s of what we’ve learned so far.

Soda wars: What advocates can learn from Berkeley vs. Big Soda’s social media campaign

Learn from the successful strategies used to help passed the sugary drink tax in Berkeley, CA in 2015. Nine recommendations that can be used to effect other community-wide health improvements.