What Do the People Do, When Computers Do All the Work?

No matter how complex the computer modeling, no matter how well-automated the processes, no matter how ingenious the machine learning, a computer can’t predict when a medicine’s dispensing protocol changes, or anticipate how quickly or completely new product or regimen uptake will occur. What we have learned over the years, beyond the importance of data visibility and analysis, is that human practice controls medicine dispensing and ultimately demand. Computers can’t, in actuality, do all the work.