Four Important Trends in Digital Media

With in-depth data on today’s digital trends, the recently released Meeker 2017 Internet Trends report offers insights on how people around the world are using technology. One key takeaway for the HIV community is that advances in technology are improving healthcare. Here are four of the trends noted in the report that may be most valuable to HIV service organizations.

Photos in Focus: Create Engaging Content With Stories

In the fast-paced world of social media, video content continues to grow in popularity and we continue to see video functionality roll out across platforms. Recently, Facebook officially launched Facebook Stories, which are short, 20-second videos and photos that disappear after 24 hours. Although they’re gone in a flash, using tools like Stories in your organization’s social media may be a good way to get, and keep your audience’s attention; and many in our target audiences find them helpful.

Ready for National Black HIV/AIDS Awareness Day? Digital Communication Resources

Tuesday, February 7, is the 18th annual observance of National Black HIV/AIDS Awareness Day (NBHAAD). The Strategic Leadership Council, a community-led group that sets the direction for NBHAAD, announced that this year’s theme is “I Am My Brother’s and Sister’s Keeper. Fight HIV/AIDS!” It’s a call to action for all of us. We’ve put together a list of resources from AIDS.gov and our federal partners to help you get involved with #NBHAAD.

Using Digital Communication at World AIDS Day 2016

Since the first World AIDS Day in 1988, we have seen tremendous changes in our collective response to HIV and AIDS–including changes in the way advocates, leaders, people affected by the virus, and others communicate about HIV. Facebook, Twitter, Instagram, and other digital platforms have made it possible for us to connect in creative ways and to reach diverse audiences with messages about this yearly observance.

Why #APHA2016 is a Great Place for Social Media Conversations

APHA 2016, the American Public Health Association’s annual meeting, brings together over 12,000 people from the U.S. and around the world for conversations about public health initiatives. For the AIDS.gov team, those conversations also present an opportunity to highlight the ways in which digital tools can help our public health colleagues amplify their work and extend their reach, as well as, find new partners in the HIV response—especially for communities of color.

#NLAAD IS SOCIAL

On October 15, many communities will mark National Latinx AIDS Awareness Day (NLAAD), a day to recognize the significant impact of HIV on Latino individuals and to encourage HIV testing and care.

Positive Spin: New digital storytelling project encourages HIV prevention, testing, and treatment

This post was originally posted from our project AIDS.gov on March 25, 2015. Written by Miguel Gomez, Director, AIDS.gov, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services We are excited to announce the release of Positive Spin, a digital educational tool that uses the power … Continue reading “Positive Spin: New digital storytelling project encourages HIV prevention, testing, and treatment”