Along with Instagram, Facebook, and others, Snapchat is one of the most popular apps in the U.S. among 18- to 24-year-olds. Given its reach and popularity, we recognized that it can be part of a comprehensive strategy to deliver HIV information and resources.
HIV.gov provides the HIV Testing Sites & Care Services Locator as a tool to help you serve your audience at all hours. With its location-based information, your site visitors can search at any time for federally funded testing services, housing providers, health centers, and other service providers.
Digital trends show that people prefer images (and video) to text. By using infographics, you can harness the popularity of visuals and guide your audience through content, including complex or scientific information, in an engaging way.
Since 2003 when National Latinx AIDS Awareness Day began, there have been many changes in this observance. Today we feature two unique perspectives on these changes.
September 27, 2017, National Gay Men’s HIV/AIDS Awareness Day is a chance to communicate about HIV in this community and the important and longstanding role that gay men have had in addressing the HIV epidemic in our nation. To support your work, here’s a select list of resources for digital and traditional communication.
With in-depth data on today’s digital trends, the recently released Meeker 2017 Internet Trends report offers insights on how people around the world are using technology. One key takeaway for the HIV community is that advances in technology are improving healthcare. Here are four of the trends noted in the report that may be most valuable to HIV service organizations.
In the fast-paced world of social media, video content continues to grow in popularity and we continue to see video functionality roll out across platforms. Recently, Facebook officially launched Facebook Stories, which are short, 20-second videos and photos that disappear after 24 hours. Although they’re gone in a flash, using tools like Stories in your organization’s social media may be a good way to get, and keep your audience’s attention; and many in our target audiences find them helpful.
Tuesday, February 7, is the 18th annual observance of National Black HIV/AIDS Awareness Day (NBHAAD). The Strategic Leadership Council, a community-led group that sets the direction for NBHAAD, announced that this year’s theme is “I Am My Brother’s and Sister’s Keeper. Fight HIV/AIDS!” It’s a call to action for all of us. We’ve put together a list of resources from AIDS.gov and our federal partners to help you get involved with #NBHAAD.
Since the first World AIDS Day in 1988, we have seen tremendous changes in our collective response to HIV and AIDS–including changes in the way advocates, leaders, people affected by the virus, and others communicate about HIV. Facebook, Twitter, Instagram, and other digital platforms have made it possible for us to connect in creative ways and to reach diverse audiences with messages about this yearly observance.
APHA 2016, the American Public Health Association’s annual meeting, brings together over 12,000 people from the U.S. and around the world for conversations about public health initiatives. For the AIDS.gov team, those conversations also present an opportunity to highlight the ways in which digital tools can help our public health colleagues amplify their work and extend their reach, as well as, find new partners in the HIV response—especially for communities of color.